Fun Cupcake Business Ideas to Attract More Customers
07 Nov 2016
Cupcake Monser's Cupcake Bakery Marketing Tips - Get more customers!
Regardless of what type of business you start, differentiating yourself and building relationships with customers are two important strategies for success. Cupcakes are a fun niche to get into, especially if you have a love of baking. Here are four fun Cupcake Monster business ideas to attract more customers to your bakery store:
1. Offer Cupcake Decorating Classes
Decorating baked goods is a hot topic among women, as you can tell when you browse sweets on sites like Pinterest. Offering cupcake decorating classes is an excellent way to attract both new and old customers to your business. It also allows the opportunity to build relationships with customers. If they leave with a positive impression of you and your cupcake business, they will be more likely to buy from you and recommend your brand to others.
You'll have plenty of opportunities to offer cupcake decorating classes throughout the year by tying them into the holidays. People are naturally more interested in buying cute holiday-themed cupcakes for holidays, such as Valentine's Day, Halloween, and Christmas. It can be a lot of fun to work your creative mind and design fresh holiday-themed cupcakes. Don't forget to take pictures of your creations to upload on your social media networks for greater visibility.
To teach a cupcake decorating class, prepare plain cupcakes, frosting, icing, gel, sprinkles, and sugary decorations for your students. Teach them basic decorating tips to assist in their creations but also let them be creative. Set up ypour events and promote in the CupcakeMaps Events section for FREE!!!
2. Add Specialty Cupcakes Options on Your Menu
Health is becoming increasing important to consumers. 10 years ago, you would have struggled to find an organic section in the supermarket. Today, however, it's harder to find a grocery store without an organic section! Gluten-free options have also increased in popularity.
By adding specialty cupcakes options on your menu, you open the door for customers who either have special dietary needs or preferences. Examples of specialty cupcakes that you can bake include gluten-free, soy-free, and dairy-free. You may even want to experiment with paleo and organic cupcakes. Add your new or original flavors and promote them via cupcake articles on CupcakeMaps.com - FREE!!!
3. Provide a Catering and Delivery Service
Another way to attract more customers to your cupcake business it to provide a catering and delivery service. People love convenience and saving time, so offering this option will help you drive more sales. Moreover, if other cupcake businesses in your area don't offer catering and delivery services, it will give your business a competitive edge. Set up a website for your cupcake business with the ability to easily order cupcakes through it.
4. Run Cupcake Decorating Contests in the Community
Many people also have a competitive side, so running cupcake decorating classes in the community is a fun way to not only encourage customer interaction with your brand but to attract more customers. You can give the winner a gift card to your cupcake business or another related gift. Maybe even offer to feature their cupcake design on your website and social media pages.